At IBM Social Business\’s #NewWayToEngage event in San Diego a few months back, I had the opportunity to deliver an Ignite Talk alongside a number of other VIP Influencers.
A 5-minute talk consisting of 20 slides which automatically change every 15 seconds, I chose to focus my talk on the marketing aspects of how brands successfully engage.
In a whirlwind tour of clever and humorous examples, I demonstrate that regardless of technology, it\’s ultimately great storytelling that is memorable and gets the job done.
Brands featured include Foot Locker, Sharpie, BMW i USA, Occulus Rift, Uber, Nikon, Frontline flea and Tick control, WestJet, Budweiser, Powerade, Joe Boxer and Carlsberg.
Give it a view. I think it will inspire your marketing!
Have you encountered memorable marketing, whether hi-tech, low-tech or no-tech? Please share your experience in the comments below!