At IBM Social Business\’s #NewWayToEngage event in San Diego a few months back, I had the opportunity to deliver an Ignite Talk alongside a number of other VIP Influencers.
A 5-minute talk consisting of 20 slides which automatically change every 15 seconds, I chose to focus my talk on the marketing aspects of how brands successfully engage.
In a whirlwind tour of clever and humorous examples, I demonstrate that regardless of technology, it\’s ultimately great storytelling that is memorable and gets the job done.
Brands featured include Foot Locker, Sharpie, BMW i USA, Occulus Rift, Uber, Nikon, Frontline flea and Tick control, WestJet, Budweiser, Powerade, Joe Boxer and Carlsberg.
Which one of these is your favorite? And what marketing campaigns have you experienced that really stuck with you? Please share them with me, whether high-tech, low-tech or no-tech!