I\’ve spent some time in the Internet marketing space for just about five years now.
Over that period of time, I\’ve seen dozens of people who call themselves Internet marketers.
I\’ve also seen hundreds of products.
Software, ebooks, courses, you name it… I\’ve seen it all.
Some people in Interent marketing are worth listening to because they are bringing value to the table. They are entrepreneurs with real solutions who are able to sell their knowledge for a reasonable price.
Others are nothing more than copycats selling products that teach methods they themselves hve not found success with.
It\’s all smoke and mirrors for these people.
Sometimes it is hard to tell the difference, whcih is why some well-meaning people get caught up in the hype of the latest launch and are willing to spend another $2000.
The sad truth is that many who purchase products never opened the package from the last $2000 they spent.
And while that\’s important to recognize, I also am aware people buy what they want, not necessarily what they need.
One of the most frustrating things for me is someone who buys my product but doesn\’t consume it. I would rather those people never purchase in the first place.
But even more surprising than the people who will chase \”the next big thing\” even though they never really worked hard to succeed at the previous \”next big thing\” are the marketers who continue to rehash topics that have already been beaten to death.
They come in two forms.
There is \”the one-trick pony\” who is still riding on the successes of 2005. They continue to develop and promote products that are simply rehashed versions of their original product.
There\’s nothing wrong with updating your content. I\’ve done that with my AdSense ebook for years.
But when that is all they do it makes you wonder if there is any originality or creativity to be found.
I don\’t know about you, but I can\’t just keep doing the same thing again and again. I must innovate and do new things, even if I continue some of my existing successful brands.
I also know when to stop. There are a number of products that I have pulled off the market completely. I could continue to generate revenue from them, but I don\’t believe they serve the customer due to changes in the web.
Then there is \”the never-was\”. They are the opportunists that see a hot topic and attempt to glom on to the wave by creating a knockoff product of their own.
Never was this more clear to me than when my AdSense products became best-sellers. All of a sudden there were a number of copycat products developed by people who had never made a dime with AdSense.
With no credibility or originality to back them up, these so-called marketers may be the true snake-oil salesman of our time.
No, I am not going to name any names.
It\’s my hope that you will carefully consider the source before you purchase products or services that promise to make you money.
And realize that there is NOT a \”magic bullet\” that can do it for you. It doesn\’t exist.
If you aren\’t willing to learn and then work to put your knowledge into action, you don\’t have much of a chance of succeeding.
Don\’t get stuck in a rut of chasing the next big thing.
Instead, lead the way through innovation.
Dream of doing something that no one has done before.
Prove that you have a method that no one else has thought of.
Create your own success story and others will beat a path to your door.
What are your thoughts?
Please leave your comments below.