When you hear a KaChing in a store, it can only mean one thing. The store\’s made money. Someone\’s bought something. They\’ve given money to the store\’s owner and they\’ve walked away with a product they\’re going to enjoy.
But before that KaChing, there were a number of smaller rings. You won\’t have heard them but you can be sure the store\’s owner did.
There was a small ring when he found a good location for his store. There was another ring when he signed the contract with his suppliers on terms that meant he could make a profit. There was a ring when he decided what kind of brand he wanted to build, and there was a ring too when he opened the doors for the first time and saw people walk in and browse the goods.
All of those rings came together to create that KaChing.
You get those rings too when you\’re building an online business. When you buy a domain name, there\’s a ring, even if you haven\’t put anything on it yet. When you publish a blog post, there\’s a ring, even if no one\’s seen it yet. When you join an affiliate program, there\’s a ring, even if you\’ve yet to paste the code onto your Web pages.
In fact, those rings are happening all the time. Whenever someone stops by your website to read your content, you\’re getting a ring. You can see the impressions those rings leave behind when you log in to the backend and take a look at your stats. Each of those views is a little ring of success of its own.
Those rings should encourage you. Don\’t mistake them for KaChings. They\’re not the same. Only a KaChing brings cash. But they are steps on the road towards that KaChing. As they get louder and louder – as your views increase, your links grow, and the content on your site increases – you\’ll find that those rings start to sound closer and closer to something like a KaChing. And that\’s when you get the sound – and the money — itself.
Watch for my new book coming out this summer, KaChing: How to Build an Online Business that Pays and Pays