What would you say if I told you that you can boost your profits by typing just 140 characters? (That\’s about the length of this paragraph.)
If you\’re smart, you might say \”Which ones?\”
If you\’re really smart though, you\’d say \”I know.\”
That\’s because the power of Twitter isn\’t a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone\’s using it (including me) and not only are we having a ball, we\’re making money too.
We might not be getting paid for ads in our tweets — the little 140-character messages people on Twitter send. And writing a sales message in 140 characters is neither easy nor a good idea.
But Twitter is having a huge impact on users, communities, teams and customers.
The idea is very simple. You get a tiny amount of space to announce what you\’re doing now. Anyone can read it and you can update it as many times as you want. People can also reply to your tweets and there are all sorts of apps and add-ons that make the whole process very easy. You can even tweet from your mobile phone.
And it turns out that you can do a surprising amount with such a little post.
The most obvious thing to do is to let people know that you\’ve uploaded a new blog post. Twitter does let you include links, so each time you add new content, you could let your followers on Twitter know. That should bring you a burst of targeted extra traffic.
You can also use it for idea generation. Because people can answer your tweets, you can ask questions and get tons of useful replies. Ask people what they want to read about in the next few weeks, for example, and you could give yourself blogging ideas to last you a month.
But where Twitter really makes a difference is in its ability to bring people together. The constant twittering really does make people on Twitter feel that they know each other. People become helpful and friendly. They answer questions, offer advice and chat freely.
Suddenly complete strangers in different parts of the world start to act like a real community of friends.
It\’s an amazing thing, and when that community includes the people who love your site or help you to build it, you can imagine what an effect Twitter can have on your productivity.
If you\’re not using Twitter yet, you should be.
Download my free twitter report to get started right away.