Last week, I sat down in my office with several members of my team and we began doing a brain dump of all the great ideas for sites, services and products that we had.
We filled my fairly-large whiteboard in no time at all.
The fact of the matter is that we have more ideas than we have time or manpower to accomplish!
But ideas are not exactly in short supply, are they?
There are good ideas. There are bad ideas. And there are some ideas they may be walking a fine line between good and bad.
Ideas, my friends, are a dime a dozen.
So what makes the difference in whether or not an idea really matters?
It\’s all in the execution.
I\’ll take one great business plan that has gone beyond concept and is being executed over a dozen great ideas that could potentially make millions.
Some people think ideas are their own are valuable.
Ocassionally there will be a killer idea that has value just on the basis its sheer, inspired brilliance.
But the hard truth most people don\’t want to hear is that ideas aren\’t worth squat if you don\’t bring them to life.
I\’m not saying you should give your ideas away. It\’s always a good thing to write down your ideas and protect them from theft.
Here\’s something that amazes me.
There are websites where people are encouraged to publicly post their great ideas.
Think about that.
Publicly. Posting. Great. Ideas.
If that doesn\’t invite theft, I can\’t imagine what does!
Don\’t post your ideas where any Tom, Dick or Mary can make off with it and leave you in the dust. It\’s not smart.
But don\’t put your ideas on the shelf either.
My team and I evaluate all the ideas we write on the whiteboard and decide which will see the light of day.
These ideas will then blossom into full-blown development and become real sites, products and/or services.
It\’s only then that they really matter. Only then will they generate revenue, change a life or entertain.
The rest of the ideas will stay in the background until such a time that they are deemed worthy to be developed.
I encourage you to think big, but remember that it is only your action that will bring your idea to life.
And that is where most people fail.
What\’s your big idea?
Don\’t post it here!
But I do encourage you to leave me comments, so please post them below.