It\’s probably the most important decision you can make as a publisher…
What are you going to create a website about?
So much depends on your choice:
The value of your ads.
The pleasure you get out of writing your content.
The length of time you think you can keep writing about it.
And yet it\’s such an easy decision to make.
Just ask yourself what you did last weekend.
What you do in your spare time — not what you like to do but what you actually do — are the things that you\’re most interested in. Even if it\’s sitting in front of the tv and watching sports or playing in the yard with your kids, that\’s what you give up your free time to do.
It\’s what you choose to do when you can choose to do anything at all.
And it\’s what you\’re going to enjoy writing about the most. It\’s what you\’re most interested in and probably something that you know a great deal about too.
If you can create a website about a topic you know you enjoy, you\’ll have got your first — and most important — publishing decision right.