No, this isn\’t another invitation to a webinar. (There will be another of those along soon, don\’t worry.)
And it\’s not about another live video release. (There will be another one of those soon too.)
In fact, it\’s not about me at all. It\’s about you.
When you\’re working for yourself, it can be very tempting to take each day as it comes. There\’s no boss to drop a project on your desk and no client deadlines to meet. There\’s just you, your website and a large number of users who will get your content whether you post it today, tomorrow or the day after.
That makes it very easy to procrastinate.
It also makes it very easy to not bother thinking about your website until you really have to.
That\’s particularly a problem for people who don\’t publish full time. I\’m talking about the stay-at-home moms who have to look after their kids most of the day and update their blog in between changing diapers and wiping peas off the ceiling. And I\’m talking about people who have a regular full-time job and only get to post new content late at night or at the weekends.
Instead of living as an Internet publisher, part-time marketers have their heads filled with other things that are no less important.
But it is helpful to save at least a little time to think about what you\’re going to do with your website the next time you work on it.
If you know exactly what you\’re going to do before you even open your admin page, you\’ll find that the words fly off the keyboard and the whole content creation process works so much smoother.
And your posts will be better too because you\’ll have thought them through and ironed out the problems before you\’ve put them on paper.
You don\’t have to spend a huge amount of time planning your site, but you should do your planning before you do your writing.
If you decide today what you\’re going to do tomorrow, you\’ll find tomorrow a great deal easier.