This is the madness that is #Vidcon. Out of nowhere a mob of kids begin shrieking and before you know it a YouTube star is being surrounded by throngs of them. The momentum builds and kids start running from all over to see who it is. These are the idols of today.
It used to be that the way you got close to an idol was to listen to their music, see their film, watch their TV show, or maybe have the rare opportunity to see them live in person. Those celebrities rarely connected with their audiences the way these new YouTube stars do.
These kids feel like they know their idols. They\’ve chatted with them while broadcasting live. They\’ve commented on their videos and receive responses. This is true engagement and it\’s the kids that are demonstrating what real connection looks like.
Welcome to the New Age