It\’s hard to think about San Francisco without hearing Steve Perry of Journey singing the seveties hit, \”Lights\”. You know, \”When the lights go down in the city… and the sun shines on the ba-ay\”
I arrived in the city this evening in preparation for a conference that I am speaking at this weekend. The conference is being put on by my friend, Harlan Kilstein. Harlan is one of the best copywriters in the business, and he\’ll be teaching more than sixty students how to create copy that sells.
David Garfinkel and Alex Mandossian will also be speaking at this event. I am looking forward to spending time with these world-class copywriters and Internet entrepreneuers. It should be a great weekend!