I\’m a stickler for customer service. If you are going to be in business, you should strive to understand your customer and deliver an experience that delights them.
I recently had the opportunity to attend IBM\’s Amplify 2015 conference in San Diego, an event focused entirely on engaging with customers.
At the event, I took to the conference floor and interviewed a number of people, asking them one key question; \”When has a company or brand truly delighted you?\”
I\’m sure you\’ll be able to relate to many of the stories people shared with me. Go ahead and give it a view…
Now, it\’s YOUR turn to tell your story!
In partnership with IBM Commerce, I have launched The Idea Factory. By sharing your best customer experiences with brands and companies, we hope to stir conversation that will help all of us better engage with our customers.
To participate, simply go to The Idea Factory and share a customer experience that delighted you via Twitter and/or Facebook. Yours, and many others\’, tweets, will display on the page so we can all benefit!