There\’s a reason that online publishing is profitable. It\’s a fantastic reason and it\’s one of the things that makes earning income as an online entrepreneur so enjoyable.
People want to learn.
They want to know how to be a better gardener, a better dad, a better soccer coach, a better entrepreneur too. Anyone who can provide that information can make some money — and help others too.
And anyone can do that. You might not be the world\’s best gardener, best dad, best soccer coach or best entrepreneur but as long as you know more than most people about something, you can make money out of sharing that knowledge on a blog.
People will come to your blog to read it, they\’ll click your ads to read more and they\’ll buy the affiliate products you recommend because they trust your opinion.
Like I said, that\’s a fantastic way to make a living.
But a blog is only one way to communicate that information. It\’s probably the easiest way to communicate it – just as placing ads is probably the easiest way to earn from it – but it\’s not the only way.
Another method is to create information products.
Instead of squeezing your knowledge into a bunch of 350-word posts, you can put it in the form of a short book. It doesn\’t have to be a 300-page long opus. Twenty pages can be enough. You can then sell it for a sum of money that reflects how valuable the information is and most importantly, how much people are willing to pay.
A twenty-page guide to soccer coaching might only go for a few dollars. A 200-page home finance manual might go for several hundred.
The advantage is that you\’ll be setting yourself up for passive revenue. Once your information product is ready for downloading with the marketing streams in place all you have to do is kick back and enjoy the sales.
The disadvantage is that there\’s no way of knowing whether you\’ll make any money until you\’re done. And you\’ll also have to market it when it\’s ready. That can take effort… and, of course, some specialized knowledge too.