Should You Give Away Your Content?

It sounds like a terrible idea. You spend ages thinking up an idea for an article, doing the research and writing it out… then you give it to someone else to put on their website.

They get all the ad revenue and you get… what, exactly?

Well, you get a link and if the site is good that could be worth more in steady streams of traffic than

It sounds like a terrible idea. You spend ages thinking up an idea for an article, doing the research and writing it out… then you give it to someone else to put on their website.

They get all the ad revenue and you get… what, exactly?

Well, you get a link and if the site is good that could be worth more in steady streams of traffic than the money you might have picked up from the ads.

You also get your name known and you get to be seen as an expert by people who otherwise might never have heard of you.

Giving away your content then can be worthwhile… if you do it right.

That starts with choosing your sites carefully.

Although places like eZineArticles.com have been around for a while, letting publishers pick up free content and collect links, these aren\’t the best places to share what you write. You just don\’t know where the article will end up or whether it will be found.

A better bet is to target your articles to sites that you know have plenty of traffic and a large need for content. A big site that updates regularly is usually a rich picking.

The article you provide is obviously going to be crucial too. It should be one that can stand the test of time. Tell people what you think about Apple\’s latest gizmo, for example, and people will read it… until the next gizmo comes out. Tell them how to change a broken lightbulb and people will read it as long as lightbulbs can break.

And the article should be good too.

Just because you\’re giving it away doesn\’t mean it\’s worthless. On the contrary, that article should be worth a lot of money when you\’ve turned the traffic it brings into ad clicks. When you write to a publisher telling them that you\’ve got an article that they might like to run on their site, they\’ll understand that you\’re hoping to take up some of their valuable space.

They\’ll expect some valuable content in return.

It is a good idea to spread some of your content beyond your website but make sure you\’re putting good words in the best places.

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