Ever since Google changed its Terms Of Service to allow other contextualized ad systems on the same pages as AdSense, I\’ve been busy taking another look at its competitors.
And what I\’ve found was that Kontera has been pretty busy.
Kontera has created an ad system that turns keywords on a Web page into double-underlined links. When users mouse over those links, they get a floating tool box containing an ad. It\’s unobtrusive and looks good. Heck, it\’s even fun.
I wrote a short guide to Kontera\’s AdLinks system about eighteen months ago but since then, they\’ve gone through a whole bunch of changes. For one, their ad system isn\’t called AdLinks any more; it\’s called ContentLinks. And for another, their ads look a lot better. (They\’re a bit like small TV screens now instead of flying boxes.)
The biggest changes though have happened behind the scenes. The vast bulk of Kontera\’s efforts has gone into improving its contextualization engine — which might explain the name change. They\’ve been trying to find a balance between relevant ads and high-paying ads.
Whatever they\’ve been doing, I love the result.
I was a bit concerned that if I put more than one contextualized ad system on my pages, I\’d just be showing the same ads for the same keywords in different places. I was worried that my users might feel that they\’re getting bombarded with ads. That hasn\’t happened at all.
In fact, the two systems have worked very well together. They\’re showing different ads, highlighting different terms and they work in completely different ways. If I\’m not getting a click one way, there\’s a great chance that I\’ll be getting it another.
I have to be careful where I place my ContentLink ads, just as I have to make smart decisions about where to put my AdSense units. But Kontera has now made that a lot easier with zone tags and div tags.
The bottom line is that your pages\’ AdSense units can now have a friend — and he pays.
Have you signed up for Kontera? Click this link below and tell them you are a \”friend of Joel Comm\”. You will get priority service!
And if you have signed up for Kontera, but have not yet put tags on your site, you may be leaving money on the table. Put the tags on your site so you can start earning more!