It\’s Not What You Know, It\’s WHO You Know

There are people who spend a lifetime in pursuit of knowledge. There\’s nothing wrong with this if you goal is to acquire more and more knowledge.

However, those in business who are only pursuing knowledge are missing out on a key to success…

Relationships.

When I look back at all of my successes, I can see a theme emerge. In almost every case, it was my relationships with others that pulled together pieces of a puzzle which led to a successful venture.

That\’s why I believe this to be true…

Since you are likely to be passionate about a certain subject, odds are that you have a great deal of knowledge about that subject. You can probably wax eloquently on your topic of choice for hours on end.

In other words, you know your stuff!

And once you do, networking and relationships become the key to unlocking opportunity.

I can\’t tell you how many times I have met someone who either directly needed something I had to offer or who introduced me to someone who needed something I had to offer.

This is why the social media sites play such an integral part of doing business in this age. And it\’s why it is more important than ever to go to live events where you can meet like-minded individuals face-to-face.

If WHO you know becomes the key that unlocks opportunity, I recommend you build relationships with as many people as possible.

Seek to bring value to whatever it is they are doing and be amazed at what happens next!

What experiences have you had with this concept? I\’d love to hear your story! Leave your comments below.