I offer a lot of different products. Some of those products I create myself. Others have been created by people I know. All of them, I firmly believe, can bring real benefits to the people who use them.
If I wasn\’t 100 percent convinced that someone who is prepared to use the ideas contained in my books and products, and in the products that I recommend, couldn\’t achieve massive success, I wouldn\’t offer them for sale.
But I know that not everyone who buys these products is going to see that success. I can make the road ahead as easy as possible. I can explain where to go, how to drive and where to turn. I can explain exactly what I did to create one website after another that brings in a monthly five-figure income each time.
I can describe the principles that I employ when pasting in my advertising codes. I can talk about building communities on Twitter and other social media sites. And I can explain the importance of fostering trust and building a brand so that people know instantly who you are and what you can do for them.
But I can\’t create success for the people I\’m trying to help. Nor do I want to. If someone isn\’t so driven to succeed that they\’re not prepared to put in the long hours, the worries and the investment necessary to create their own business, then I don\’t want to waste their time. They\’re never going to succeed and they should stick to their J.O.B.
Success doesn\’t come from reading books or watching videos, however instructional they may be. No one ever got rich by reading a book. But lots of people have got rich by taking action after they\’ve read a book or attended a conference, and that\’s what the products that I offer provide: plans of action. They\’re strategies and tools that can change lives.
But they have to be used.
I\’ve met plenty of people who know far more about the Internet than I\’ll ever know. They can tell you what \”http\” means, why there are back slashes and a million other useless pieces of information. But they\’re aren\’t making any money because they aren\’t doing anything with the information they have.
That\’s all it takes to be successful: knowledge and action. I can help to provide the knowledge. For the other part, you have to help yourself.