You\’ve probably noticed that I\’m a big fan of video content. I don\’t think text is going to disappear from the Web completely but I do think we\’re going to see more and more video content appearing on the Internet.
I also think that users now expect to find clips on the sites they visit.
I\’m not the only one who thinks that way. Google obviously thinks so too, which was why it bought YouTube.
Oprah thinks so as well. She\’s just created her own online channel — and who\’s going to argue with Oprah?
You might find that trend a bit scary. Writing good content is hard enough… but filming it?
Sure, it\’s a challenge but there\’s an opportunity here too.
That\’s because you don\’t have to film it.
Revver lets you take clips from its inventory and gives you a share of the ad revenue.
Google does the same thing with its much bigger film stash at YouTube.
Both of those options bring you two benefits in one.
You\’re getting quality content that you might struggle to produce yourself. And you\’re getting another opportunity to earn from advertising.
And you\’re getting it all for free.
You\’ll still want to blend your video unit into your website, but the most important factor when earning from video content is to choose the clips carefully. (So steer clear of Google\’s automated, keyword-generated feature.)
Only put up clips that match the content on your site and which are genuinely helpful to your readers.
There should be plenty of those available. In fact, with so many clips on offer at YouTube and Revver, you should be able to find enough to cross one blog post off your to-do list every week… and still earn more money.