Here Come the Mobile Marketing Experts

People are so predictable.

A new trend surfaces and there are those that immediately begin to capitalize on it.

Being on the lookout for \”the next big thing\” is fine. But what do you do when you discover it?

For some people, they engross themselves in the new thing and learn the ins and outs so they can speak from experience.

For others, it\’s all a matter of discovering how they can position themselves as \”experts\” so they can profit from it.

In the online world, I\’ve seen it happen a number of times.

As soon as word got out that you could make money with AdSense, the opportunists who never made a dime with AdSense began writing books and creating training courses.

When Facebook and Twitter became buzzwords the web became inundated with so-called \”social media experts\”, many of whom had never truly discovered how to leverage social media for their business. Of course, they were all too happy to sell you their products or coaching to help you do what they were unable to do for themselves.

Brace yourself. It\’s happening again.

This time, the trend is in the mobile marketing niche.

I\’m already seeing a number of products and training courses coming to market in the mobile marketing space. So far, I am very unimpressed.

I\’ve had associates write and ask me to promote their mobile marketing ebooks, reports and training courses.

I usually ask them a simple question. \”How have you made money in mobile marketing?\”

Their reply is silence. Nothing but crickets.

That\’s because they AREN\’T making money with mobile marketing. They are positioning themselves as \”mobile marketing experts\” by training others how to do what they haven\’t done themselves!

Beware, my friends. There is enough hype out there to choke an entire army of elephants.

If I present you with a product on AdSense it\’s because I have actually gone before and can demonstrate how to make money with AdSense. I\’m STILL making money with AdSense five years after releasing my first book on the topic.

If I tell you that you can use Twitter to grow your business its because I have done it, and continue to do it. I\’m engaged with social media and am continually looking for new ways to connect with those in my network.

And if I show you how to use iPhone applications or mobile messaging to make more money or enhance your brand, it\’s because I have already been there, done that. I\’ve developed a number of iPhone applications, including a #1 best-seller. I\’ve spent the last three years developing a mobile marketing platform that will bring great value to businesses.

So look out.

The parade of \”mobile marketing experts\” is coming to your town. Armed with little more than statistics and an opportunistic mindset, they are coming for your wallet.

It wouldn\’t surprise me if their business cards had \”social media expert\” scratched out and \”mobile marketing expert\” written in its place.

Be alert and watch for this to happen. Make sure and ask yourself if the person marketing to you has credibility in the space. Look for real proof.

If you don\’t find evidence of anything more than opportunism, be very careful.

Have you encountered this in your experience? Please leave your thoughts and comments below.