Google is a behemoth that continues to swallow everything in its path.
Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out.
Today the transaction is complete…
I received this email from Kim Malone at Google today…
You may have seen today\’s announcement that Google has completed its acquisition of DoubleClick.
The combined company will offer more tools for publishers, enhance productivity and provide additional revenue opportunities so you can focus on creating more relevant content and improve the user experience on your websites. We will also work with our existing publishers to better monetize their inventory by combining DoubleClick\’s and Google\’s strength in inventory management, ad serving, and optimization.
If you have a DoubleClick account, rest assured that everything will continue to operate as usual, and that you\’ll receive the same support you\’re used to. For more information, please read our press release
My question is what does this mean for AdSense publishers?
It sounds to me like Google just bought a TON of inventory, along with the advertisers that want to display ads in that inventory.
Google addresses what this means to Doubleclick advertisers and publishers here, but it remains to be seen how it will affect AdSense publishers.
Stay tuned.
Posted by Kim Malone — Director Online Sales Operations, AdSense