There are lots of great things to say about being an Internet entrepreneur.
You get to be your own boss, setting your own hours and working from home if you want.
You get to define your own goals and connect your earnings directly to your efforts.
And you get to be in full control of your life, instead of working a J.O.B. that you just can\’t stand.
All of those things are true but there\’s one benefit of being an online business-owner that I think stands out head and shoulders above all the others.
It has by far the best secret of success…
… do what you love.
When you choose a topic for a website, you can pick absolutely anything. In practice though, people tend to choose one of two types of topics.
They either pick a subject with high-earning keywords.
Or they pick a subject they love to write about.
I\’m not saying there\’s anything wrong with looking for keywords that pay a great deal of money.
I just think that if you\’re running a website about a subject that you enjoy, you\’ll find it much easier to maintain the site over the long run. At the beginning, when your income is low and your marketing has yet to take off, you\’ll be less likely to feel discouraged. Even if you\’re not making much money yet, you\’ll be having fun and in the short-term that will be enough to keep you going through the tough moments.
And your enthusiasm for the subject will become clear in your pages and your posts, and will generate enthusiasm in your readers too.
When you\’re starting out as an Internet entrepreneur, it can be a good idea not to think of it as a business. Yes, you want to make money, and yes, you should have business goals.
But first of all you should have fun… and then look for ways to turn that fun into profit.
That\’s always going to be much easier to do than trying to make money out of a topic you don\’t understand and don\’t much like.
It\’s also a lot less like a J.O.B.