A couple months ago, I shared the Bookwise opportunity with you. It appeared to be a solid MLM with potential.
I\’ve seen some people jump on board this, but the past few weeks I\’ve been skeptical that they could really make it work.
I\’ve been using the domain BookWiseProfits.com to build my BookWise business…. until today.
I just received an email from Todd Tanner at BookWise.
It reads…
The use of BookWise in your domain name bookwiseprofits.com is a violation of BookWise policy as outlined in the Policies and Procedures section of the Associate Business Guide (4.2.3)
Associates may not use or attempt to register any of BookWise\’s trade names, trademarks, service names, service marks, product names, the Company\’s name, or any derivative thereof, for any Internet domain name.
Please contact your domain name registrar and cancel bookwiseprofits.com as soon as possible.
Sigh…
Once again, a company shoots itself in the foot as it seeks to protect itself.
This happened to me with Tupperware and Arbonne. In the latter case, my article on Arbonne has become the single most popular page on the web discussing the topic.
Now, it\’s BookWise that is discouraging ingenuity and entrepreneurship by desperately attempting to protect their name.
The irony is that the domain goes directly to their own page. How can this possibly be damaging to the company?
Beats me. I\’ve sent them a couple dozen associates and helped make them money.
Shortsightedness.
Instead of sending threatening emails, the company would do far better to make their policies flexible if they would serve the company and their clients. I now see red flags and am happy to comply with the company\’s request. The domain will now redirect to this page instead. I will be removing myself from the BookWise program effective immediately.
With that, I no longer endorse BookWise as an opportunity to watch.
It\’s too bad. Their concept had potential. But like many others before them, they don\’t truly understand the new media. And in not understanding, they hurt themselves and those who would help them increase profits.