It\’s been over two years since Apple approved iFart Mobile for sale in the iTunes appstore. During that time, iFart has become the defacto novelty app. Even after all this time, iFart finds its way into headlines again and again.
I recently shared that I am changing my business model. In order to focus on my new efforts, I have decided it is time to sell some of my existing properties. I have already sold one website and am fielding offers for others.
But one of the assets which excites me most is my iPhone applications, iFart Mobile. I have decided to list it for sale on eBay. The auction is now live!
Rather than reinvent the wheel, here is the text of the press release that went out this morning…
Loveland, CO – March 2, 2011 — What do Helena Bonham Carter, Colin Firth, Lance Armstrong, Jon Stewart, Demi Moore, David Duchovny, Robin Williams, Kathie-Lee Gifford and Bill Maher have in common? All have had a close encounter with the world-famous iFart Mobile application for iPhone, iPad and iPod Touch!
After more than two years of making headlines and generating millions of laughs around the world, the creators of the iFart Mobile app have placed the #1 iTunes App Store application, associated website and all rights to the brand on eBay in a first-of-its-kind auction. The auction page is at Buy iFart on eBay now!
Initially released in the appstore in December 2008 after much controversy, iFart became an instant hit shooting to the #1 spot. Stories of its great success became international headlines in tech blogs and mainstream news. A firestorm of controversy continued surrounding the app as people debated whether Apple should have allowed a novelty app like iFart in the store in the first place. A lawsuit with a competing application stirred great controversy and led to an entire segment on Jon Stewart\’s The Daily Show.
Despite controversy and criticism, iFart has earned its placed in Apple history as the definitive novelty app. It continues to receive attention as big-name celebrities air their delight as using the app. A recent U.K. Mirror story cites Helena Bonham Carter and Colin Firth as being \”fart buddies,\” using iFart to make each other\’s devices flatulate on demand.
Now, the entire iFart intellectual property, including the iPhone and iPad application, all raw code, graphic design, website and proprietary technology is up for bids at eBay.
\”iFart has been an unlikely success story that continues to pay dividends,\” said Joel Comm, creator of iFart and CEO of Digital Future, Inc. Comm continued, \”After more than two years of success, my company is focusing on our performance marketing agency. It is time to pass the iFart baton to a company or individual that desires to take it to the next level. This auction will provide the right buyer with a once-in-a-lifetime opportunity to own a piece of iPhone history.\”
Among the other impact created by iFart, one was the subsequent release of nearly two hundred copycat novelty apps released in the appstore. Apple has since stopped approving apps in this category, but iFart remains a crowd-pleaser, consistently remaining in the top 100 of the appstore entertainment category for the duration of its existence.
Comm suggests a number of individuals or companies that could potentially leverage an iFart acquisition. How could Glaxo Kline Smith, the makers of Beano, leverage iFart? What if Frito Lay, the makers of Tostito chips, could envision an iFart Fiesta Bowl? And surely baked bean manufacturers such as Van Camps or Bushes understand the importance of consistent methane generation.
Comm also knows iFart would be a perfect acquisition for an individual who wants to own a piece of iFart history as a trophy for their collection. Celebs such as LeBron James, Larry King, Jessica Simpson, Leslie Nielson and Tiger Woods have all been caught letting one rip. This could be their moment to proudly say to the world, \”Yes, I am human. And iFart.\”
The iFart auction page at eBay features full description of the intellectual property that is up for sale. The reserve is currently set at 2.5x earnings with a buy-it-now price set to $1,000,000. The auction is set to end on March 11th, 2011.
Let the explosive bidding begin!
This just in! We\’re getting media coverage already. I will continue adding to this list as it grows. Hey Fox News and CNN… you paying attention?