I\’m amazed that there are people out there — somewhere — who aren\’t making money from AdSense. It\’s not as though you need a doctorate in computer studies and a professorship in literature. You just need a website and an AdSense account.
And ever since blogging came along, the website bit has been a breeze. It takes all of about five minutes to sign up on Blogger and it\’s a perfect match for AdSense.
Which is why Google bought the company.
So I\’m certainly not surprised that so many people are blogging, I\’m just surprised that so many people are only blogging.
One of the best ways to use a blog is to take your readers behind the scenes of your business, your hobby or your life in general. But blogging isn\’t the only way to put information in front of an online audience. In fact, the blog can form just one section of a website that has multiple parts, all of them earning from advertising.
An amateur photographer, for example, could have a portfolio of images, tips on photography and reviews of camera equipment… in addition to an AdSense earning blog.
A site about Yoga could have a FAQ, descriptions of different kinds of Yoga, tips on buying mats and choosing classes… and a blog about your experiences with Yoga.
A website about your business could include a blog that explains how your products are put together and what you\’re working on next.
Each section would fulfill one different need of people interested in the topic, could earn from advertising and could target different keywords. The effect altogether would be to offer information about all of the topic while still giving regularly updated content to keep people coming back.
Blogging isn\’t just easy, it also comes with a ton of built-in growth opportunities. All you have to do is grab them.