I love meeting people who are just starting out as Internet entrepreneurs.
I love their enthusiasm, I get a thrill out of hearing their plans for the future, and I pick up a buzz from their energy.
They\’ve got J-O-Bs that they often H-A-T-E. They\’ve got every motivation they need to swap their spare time for marketing time, and they absolutely believe that it\’s only a matter of hard work and patience before they\’ll be working for themselves and doing something they love.
I try not to think about the fact that in six months\’ time, many of those people will still be dreaming of firing their boss, only then they\’ll be wondering how they\’re going to do it.
After half a year of earning pennies instead of piles of cash, they\’ll have convinced themselves that online marketing just doesn\’t work.
I can\’t blame them for thinking that way. I was in that position once. After ten months of playing with AdSense, I was netting a grand total of… $3 a day. Like many people I was ready to give up and try something else.
Instead though, I made a few changes to my ad units and blended them better into my site.
My revenues started to rise.
I made a few more changes.
My income went up again.
The results were unmistakable.
I was on a roll.
At that point, I wanted to know just how high I could go. If I was making $60 a day, maybe I could make $100.
When I was making $100, I wondered what it would take to earn $200.
When I had beaten $200, I aimed for $500 a day.
And when I sailed past that, I knew this Internet marketing thing was the greatest moneymaking invention since banking charges.
I could tell you then that the secret of my success is the strategies that I used to improve my AdSense earnings. That\’s true… to a point.
But what made the real difference was the fact that I was seeing my earnings rise each month.
I had momentum.
It\’s the momentum that makes all the difference and it\’s something that you can easily create for yourself.
Set yourself a goal each month. It doesn\’t have to be anything outrageous. It just has to be bigger than the previous month. If you made $10 last month, tell yourself that this month you\’ll make $15.
And tell yourself how you\’re going to do it.
Each month, plan to do one thing that will help you to beat your previous month\’s target.
If you fail, you\’ll have learned a valuable lesson about what doesn\’t work and which will improve your chances of succeeding next time.
And when you do succeed, you\’ll be building the sort of momentum that can take you exactly where you want to go.