A Twitter Experiment – Favorite Color

Now that my book, Twitter Power, is moving up the charts (#15 on Bookscan last week!), I have a lot of people asking me how effective Twitter actually is for business.

Certainly, it is difficult to put a price tag on relationships that have been built on Twitter.

It\’s also very hard to quantify the effects of branding on a Twitter profile page correctly designed.

But the question remains…

Does Twitter use convert to sales?

It\’s a big question that would take a great deal of research.

But I thought I would take a first step by conducting a poll that would attempt to at least scratch the surface on the question.

Before we can know if Twitter converts to sales, we have to understand our reach.

Yes, I have over 43,000 followers as of this writing, but how many of those followers are actually engaged within close time proximity to when I make a tweet?

At 7:42 pm CDT on April 10th I tweeted the following.

It took no time at all for the @replies to start coming in.

In two hours, I received 240 or so replies.

More than 50% of the replies came within the first ten minutes, which is to be expected. Twitter is immediate and the stream never stops flowing. Most people never have an opportunity to catch up with the stream.

There is much more analysis to be done on this and I plan on doing so.

But for now I thought you might be interested to see the actual results of the question, \”What\’s your favorite color?\”

Blue was the clear winner, by a longshot.

Here is a pie chart showing the results by percentage.

I\’m short on time to go into more detail right now, but this is some interesting discussion fodder.

What say you?