Skittles – Taste the Psychedelic Rainbow

I\’m not a big candy eater.

I used to eat a lot as a kid, but my sweet tooth has changed with my age.

If I am going to eat candy, it\’s usually a Three Musketeers bar.

Anyhow, you are probably familiar with Skittles candy.

I include them in my Twitter presentation because of an innovative, but ill-fated website approach they attempted last year.

Essentialy, Skittles.com was their Twitter home page.

They set the site up so that anytime someone used the term \”skittles\” in their tweet, it would display that tweet on the Skittles home page.

It didn\’t take long for people to realize that they could completely deface Skittles.com by tweeting some incredibly vulgar things.

Needless to say, the innovative design didn\’t stick around for long.

It was a clever approach, but lacking in wisdom. You just can\’t give the keys to the asylum to the patients!

I am pleased to say that the creative folks behind Skittles online campaigns have come up with a fascinating new approach.

The page appears to be a sugar induced hallucinogenic experience.

As you scroll down the page, it fills with odd sayings, bizarre videos, weird photos and interludes which could only come from a mind that is heavily influenced by too much of a strange substance. We can only assume it is a sugar rush on steroids.

Take a look at the official Skittles.com site and see what you think.

Does this campaign work? Does it pull you in? Does it repell you? Are you just confused and want to go lie down?

Please leave your comments below!