When I was working on Click Here to Order, I had a problem. How could I describe all of the accomplishments achieved by the people I was interviewing? Although each of the marketers I spoke to was usually best known for creating one unique model, which they were now sharing with others, almost all of them had hugely rich pasts as well.
They\’d all completed a number of different projects, many of which had also brought them vast sums of money.
When I look back on my own career, it\’s no different.
I might get calls from reporters now asking me about social media, but I\’ve also had huge success with AdSense. I\’ve sold a website to Yahoo! for a seven-figure sum, created a top-selling iPhone app and continue to develop and sell software programs.
My company never has less than half a dozen ideas in development at any one time.
Of course, there have been plenty of failures too. That\’s unavoidable. Some of them contributed to my successes. They taught me valuable lessons about marketing, development or market needs. Others I wish I\’d never thought of and I still wonder why no one stopped me at the time.
But I don\’t lose sleep over any of those failures. I tried, I failed, I moved on.
There\’s often a tendency among new entrepreneurs to believe that the idea that they have now is the only idea they\’ll ever have. They think that if this venture doesn\’t make them a millionaire by the end of the year, they\’ll be working a J.O.B. forever.
That\’s not the way it works. Any idea that you\’re working on now is just one venture that you will create among many. Sure, if it works, you\’ll make a ton of cash. You\’ll have the kind of passive income that lets you lie on the beach in Acapulco for the rest of your days, if you want.
But few entrepreneurs want to do that. Most want to get their automated revenue systems in place then get to work on their next plan.
Don\’t get hung up on the need to succeed.
Don\’t get hung up on the fear of failure.
Get hung up on the need to take action. If the plan doesn\’t work, just move on quickly to the next big idea – because for entrepreneurs, there\’s always another big idea.