Whenever I sit down to write a book or prepare a talk, I always have one goal in mind.
I want to make it easier for other people to achieve success.
That\’s easier… not easy.
I know my limitations. And I know Internet marketing.
And I know that there\’s no such thing as a successful Internet business that was built easily.
I really hope that comes across clearly in all my books and talks.
I spend a lot of time testing strategies. I talk to lots of people about the strategies that they\’ve used and found successful. I look for ways to sell online faster and more profitably, and I pass on what I discover to other rising entrepreneurs.
All of that will provide the knowledge that other Internet marketers need to succeed relatively quickly. They won\’t have to waste time experimenting with methods that don\’t lead anywhere, and they\’ll be able to get to work right away with strategies that have already proven themselves.
Someone who reads The AdSense Code will know where to put their ads, how to read their stats and how to optimize their units to increase clickthroughs.
Readers of Twitter Power should be able to build a large following quickly and encourage their followers to take the actions that they want them to take.
And anyone who uses the software products that we produce at Infomedia will have many of the tools they need to monetize their users.
But while I can supply the strategies and the tools, I can\’t supply the work. Employing any strategy online takes effort and it takes time.
That effort isn\’t always fun. It might involve writing emails to other publishers to swap links or discuss affiliate relationships. It might involve looking for a pesky bug in a Web page that means the graphics don\’t turn out right. And it could involve reading lots of dull tweets before you find the twitterers who are worth following and the conversations you want to join.
I can\’t tell you that every aspect of Internet marketing is a thrill-a-minute. I don\’t know of any job like that. What I can tell you is that overall, it\’s a fantastic way to make a living. It\’s creative, it\’s entrepreneurial and it\’s very, very rewarding.
But those rewards don\’t just come from knowing how to do it. They come from putting in the effort to do it. If you have to break a sweat sometimes in your Internet marketing business, you\’re doing it right.