There are a lot of worried people out there. You might even be one of them. People are losing their jobs, seeing their wages cut, watching their revenue charts change from a steep hill to vertical cliff.
These aren\’t great times.
But they are times of opportunity.
When I was researching Click Here to Order, there was one story that I came across time and time again. It was the story of the entrepreneur whose ideas had failed, whose business was collapsing and who was down to his last buck.
It was a story that I could tell too.
And what happened in every single instance – including mine — was that that entrepreneur was able to turn things around. A plan that they\’d been playing with took off. They discovered the missing piece that explained why their strategy hadn\’t been working. They met the right person, had the right idea, formed the right partnership.
You can call it luck, if you want. I tend to think of it as providence.
But I also think there were a couple of other factors that helped to turn every one of those sticky situations into the road to success.
One of them was hard work. Providence just provides the opportunity. You have to make the most of it. I\’ve never met anyone who made a million dollars lying on a sunbed.
The other was motivation.
When life is good and your day job at least bearable, the revenue from Internet marketing is the cherry on the cake. You might like more of those cherries – you might even feel you\’d like to ditch the cake and feast on the cherries alone – but as long as you don\’t feel you need that extra income, it\’s just too easy to enjoy what you have and put the minimum effort into growth.
But when you\’re not certain what tomorrow will bring, the incentive to explore all your opportunities is much stronger. Your Internet marketing ventures are no longer a fun and profitable thing you do on the weekend; they can be a stable income in unstable times.
I know a lot of people are concerned now. But I also know that a lot of people are going to come out of this period with Internet businesses that are bigger, stronger and more profitable than they would have built at any other time.