There are times when I really don\’t like surfing the Web.
I\’ll toss a search phrase into Google, get a list of results that look interesting and when I click on a link… I\’ll get a junk page that\’s stuffed with ads.
Back I go to Google to try again.
I know, I could have clicked an ad.
I could have done, but I didn\’t. In fact, I often won\’t even read the content on the page.
I\’ll have made a snap decision based on nothing more than what the page looks like before choosing whether to read, click an ad or surf away.
We all know that content is king.
Your ads are your treasury.
But design is the queen and you have to give her the attention she deserves if you want your site to be successful.
The best way to do that is always going to be to hire a professional graphic designer to plan your pages for you. That\’s going to cost money though and when you\’re just starting out, I know that money can be hard to come by.
Another method then is to use a template. There are plenty of them around and while they won\’t give you a completely unique site, they will give you a site that looks reasonably attractive. That should be enough to get you started and you can bring in a designer once the money starts rolling in and you\’re wondering what to do with it all.
And the third option is to do all the work yourself from the ground up.
Frankly, unless you\’re a seasoned designer who knows what they\’re doing, I don\’t recommend this method.
If running a website is going to become your profession, you need a website that looks professional. It\’s the only way to make sure that you get a look that lasts longer than a second.
All you have to do then is make sure that the content is professional quality too.