Stuck for a blog post?
Fed up writing how-tos and list posts?
Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source?
So try
… doing an interview.
You don\’t have to be Jay Leno to conduct an interview and you don\’t need the home phone number of Brad Pitt to find an interesting subject. You just need to find someone with a website in your field and who — like you — wants traffic.
That could be another blogger. It could be a well-known personality in your field. Or it could even be a representative of a company. Few businesses will turn down the opportunity of putting free publicity in front of their market.
You\’ll be amazed at how easy it is to get people to agree.
So if you were writing a blog about iPhone apps, for example, you could send an email to a business that had created an app that you use. Say that you\’d like to write about their app but that you have a few questions first, and ask if they could put you in touch with someone who can answer them.
You could then either do the interview by telephone or — even easier still — send the questions by email. That would let you just copy and paste the questions and answers into your blog. Edit them for easier reading, and you\’d have top quality content your users will love and that no one else will have.
And when you put the post up, you can drop the person you interviewed a line to let them know. Because being interviewed by anyone always shows that the interviewee is important, they\’re almost certain to write about it on their blog and give you a link.
You can even make this a regular part of your content creation: one interview a week or every two weeks to upgrade your blog and bring in plenty of new traffic too.
Its good content creation and good marketing combined.